This episode, Jason and Philip are joined by Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard and author of the insightful and genuinely helpful “Get in the Game: How to Level Up your Business with Gaming, Esports and Emerging Technologies.” They discuss a bevy of topics including how gaming has traditionally been used to bring along new audiences to new tech, how the metaverse shouldn’t be confused with VR and and why the current iteration of the metaverse still isn’t quite ready for primetime. If the editor didn’t cut it out, they also reminisce about outdated gaming consoles and peripherals because they’re just at that age now, I guess.
About Jonathan Stringfield:
Jonathan Stringfield is a research and marketing executive specializing in technology and gaming, having spent almost 20 years at companies such as Facebook (Meta), Twitter, and most recently as VP of Global Business Research & Marketing at Activision Blizzard. He is the author of the recently released book, Get in Game: How to Level Up your Business with Gaming, Esports, and Emerging Technology, out now on Wiley Business Press wherever books are sold. Jonathan is a regularly published contributor/speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology, with contributions and/or unique perspectives on gaming/advertising featured in publications including The Wall Street Journal, The Economist, TechCrunch, VentureBeat, AdWeek, Campaign, Barrons, and Business Insider. Jonathan holds a PhD in Sociology, where his work concentrated on how users of new technology perform concepts such as personal identity, and has been published in academic journals on a diverse range of topics including new media, population displacement, and residential housing discrimination.